“What’s in a touch?” one may ask. I came across an article on ‘psyblog’ ( read it here) that seemed to convey, “what is NOT in a touch?” The potency of touch as a means of communication is often underestimated. We often use ‘conversation’ or ‘talking’ and ‘communication’ synonymously, even while we surely have read about facial expressions and body language as being more powerful than spoken content while in interaction. Going one step ahead, body language immediately brings to our mind elements of body posture such as slouching, stooping, standing upright, having hands folded etc. Well, what we miss out on, possibly due to cultural norms, is that body language also involves touch.