What happens when what you think does not agree with what you also think?

Whether you are aware of it or not, it happens all the time! That’s the phenomenon sophisticatedly known in psychology as cognitive dissonance. Let’s take an example we knew in our childhood. Haven’t we all heard of the story of the fox and the sour grapes? In the story the fox has two conflicting thoughts: -“the grapes are sweet’. “I cannot have them.”

The fox’s resolution of the conflict is inducing the belief “the grapes are sour”. What the fox technically does is resolves its state of cognitive dissonance because it is too difficult to accept the two conflicting thoughts.

Much as we laugh and scorn at this silly fox, we do similar things all the time.